Maruti Suzuki has witnessed its market share declined towards south after many auto manufactures kept launching new cars in the entry level segments including different variants and giving the No 1 car company in India a stiff competition. To regain its 50% market share, Maruti Suzuki is planning to launch new models on the MUV and SUV segment.
Maruti Suzuki designed its new vehicle by both India and Japanese engineers and would be launched in 2012. These cars will be displayed at the 2012 Delhi Auto Expo and one could witness all these. The MUV from Maruti Suzuki named Ertiga will be priced at Rs 7-8 lakhs range and their compact SUV should be costing around Rs 10 lakh. These cars will be powered from its existing engines which will be will be tuned to meet the car specifications.
“There is a vast chunk of market, almost 18% of the passenger vehicles sold in India where we don’t have any presence. So, as we aim to regain our market share and take it to beyond 50%, we will introduce vehicles in the new segment that are not in our current portfolio,” S Nakanishi, MD, Maruti Suzuki said.
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